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COSTA
CLUB
(KING CHARLES CORONATION)

M&C Saatchi

During the coronation of King Charles, Costa Coffee aimed to create a meaningful digital experience that resonated with its customers. As an Art Director on this project, I helped shape the concept and execution, ensuring the campaign delivered both engagement and impact.

By leveraging Costa’s app, we crafted an interactive experience that rewarded users while celebrating this historic moment. The campaign’s success was recognized with a DMA Gold Award for Customer Engagement, highlighting the power of thoughtful creative direction in digital brand experiences.

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