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Art Director & Creative
COSTA
CLUB
(KING CHARLES CORONATION)
M&C Saatchi
During the coronation of King Charles, Costa Coffee aimed to create a meaningful digital experience that resonated with its customers. As an Art Director on this project, I helped shape the concept and execution, ensuring the campaign delivered both engagement and impact.
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By leveraging Costa’s app, we crafted an interactive experience that rewarded users while celebrating this historic moment. The campaign’s success was recognized with a DMA Gold Award for Customer Engagement, highlighting the power of thoughtful creative direction in digital brand experiences.

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