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BMW I5
Frieze Festival

Wasserman

Collaborated with BMW to document the launch of the BMW i5 at an iconic London landmark, celebrating their partnership with the Frieze Art Festival and commitment to an exclusive VIP concierge service. This project involved storyboarding, conceptualizing, and directing a small team to bring the vision to life.

One of BMW's key highlights for the i5 was a widescreen display in the rear, pre-loaded with a prototype arts game exclusive to the Frieze Festival.

 

Our task was to capture the essence of the festival weekend, showcasing BMW’s i7 VIP concierge service alongside the immersive i5 art installation. We then condensed it all into an engaging reel for social media channels, bringing the festival experience to life for a wider audience.

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